Our Listing Promise 2017-05-12T16:41:14+00:00

Our Listing Promise

We take great pride in our listing services and systems.  Your property is very important to you and you expect a certain level of service and care.  Through constant and careful refinement of our offerings, we have developed a property listing solution that delivers the high quality that you deserve when your most valuable asset is involved.

Pre-Listing

Other agents will have your sign some paperwork, stick a sign in your yard, and that’s it.  That’s not the way we do things and you will notice the Kay Houghton and Associates difference from day one.  Here are just a few of the things we do to set ourselves apart before your home even goes on the market:

  • Renovation consultation – Most properties need some minor repairs and cosmetic refreshing before being sold.  You only get one chance to impress upon buyers why they should buy your home and it’s important to make a great first impression.  One the very first things we do is take a deep and comprehensive look at what slight improvements can be made that are going to bring you more buyers and better offers.
  • Vendor referral and repair planning – Getting a property ready to list can be a lot of work.  You have to find contractors, gets quotes, schedule work, meet workers for access, and more.  You have a busy life and shouldn’t have to handle the stress of this alone.  Kay Houghton and Associates offers referrals to qualified, licensed contractors that have done great work for our clients in the past.  We handle all of the messy details of ordering and coordinating work to be done, saving you time and stress.
  • Pre-Listing marketing –  This is one of the most overlooked tools in real estate.  We want to generate buzz about your property as soon as possible, getting homebuyers interested early and excited about living there.  Our marketing effort starts strong and early with a comprehensive plan using print, online, and word-of-mouth to get you as much exposure as possible early on.
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Schedule a pre-listing consultation

We've taken a lot of homeowners from the study phase to getting a great price at the closing table. The first step is a free, no-obligation pre-listing consultation.
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Marketing

You deserve a team that is going to market your property aggressively.  We have put together a comprehensive, targeted marketing program and are constantly looking for new ways to improve and get you more exposure than the competition.

Facebook

Targeted advertising

Facebook

We put your property front and center with thousands of users.

Postcards

Sent to local residents

Postcards

Mailed postcards are a great way to generate buzz for your listing.

MLS

Realtor-centric

MLS

The MLS ensures that every agent online can see your listing.

Listing Aggregators

Your listing, everywhere.

Listing Aggregators

We feature your property prominently on Zillow, Trulia, and hundreds of other listing sites.

Share with local agents

Classic word of mouth.

Share with local agents

We share your listing at listing exchanges and other events where we meet Realtors.

Email marketing

To thousands of agents.

Email marketing

We market to local agents, showcasing the selling points of your property so they can tell their buyers.

Photography

At no cost to you!

Photography

We work with professional photographers that will showcase your property at its best.

Staging Consultation

Absolutely free!

Staging Consultation

Our complimentary consultation will let you know if staging is right for you.

Broker’s open

For agents of local buyers

Broker’s open

A broker’s open is designed to show the property to local agents so they can tell their buyers.

Open houses

Special preview for buyers

Open houses

Open houses are great for showing the property to a lot of buyers quickly.

Expert Pricing Strategies

A must to compete

Expert Pricing Strategies

Our pricing strategies will get you top dollar quickly!

Signage

Guiding buyers right to you

Signage

We use prominent signage to direct browsing homebuyers to your property.

Home Brochures

Beautiful printed materials

Home Brochures

Professional brochures help buyers remember what they loved.

Our buyer database

People home shopping now!

Our buyer database

We share your property with our database of buyers!

Closing the Sale

Getting a property sold doesn’t stop when you find a buyer. We provide a team of professionals are going to help you negotiate the contract and navigate the contingencies and pitfalls. We have the knowledge and experience to help you complete the sale and save your money along the way.

Want to know more? We have developed a FREE comprehensive guide to listing that walks you through the process, letting you know what to expect and provided you helpful hints along the way.

Get the guide now!